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Like 99% of scientists, you don't know how to use LinkedIn to promote your research.
1. The fear of misrepresenting the information and losing their credibility
You're afraid that your peers will judge you and question your expertise.
2. The anxiety of being misunderstood
You're worried that your research is too complicated to be understood
3. Imposter syndrome in communication
You feel illegitimate as soon as it involves stepping outside the academic framework. LinkedIn, social networks, the media… all of that seems reserved for "good communicators".
4. The terror of time-consuming commitment
You can already imagine the sleepless nights spent on posts, or LinkedIn being an additional burden.
However, LinkedIn is THE best place to start disseminating your research.
13.5 million users in France – including journalists, institutions, policymakers, and other researchers looking to collaborate. An audience eager to discover your research.
The media are hunting for experts: your posts can earn you interviews, articles, or invitations to conferences.
The audience is already here.
You don't need to be a pro
No need for a camera or podcast studio. A well-written post is enough.
The algorithm favors useful content, not thousands of followers.
Your colleagues are already publishing there!
It's the network of opportunities.
Posting on LinkedIn isn't just for show, it's about opening doors:
A journalist stumbles upon your post → you are invited to a media outlet
A passionate student contacts you → you recruit a new talent for your lab.U
A colleague from another country spots you → an international collaboration begins.
Take the plunge with the LinkedIn Popularization Challenge
Write your first popular science post on LinkedIn
Build a compelling and understandable profile
Discover the right tools to make your research accessible without distorting it.
Surround yourself with a community of researchers as motivated as you are
The challenge of popularizing LinkedIn is:
And what about the price?
We could have charged for this training...
We chose not to do it.
Why? Because we want all scientists to have access to the tools to disseminate their science, without barriers.
But be careful:
This challenge may never be offered again for free. So join the Challenge now!
🔥 From September 29th to October 2nd, 100% online: 4 days to give it your all!
🎯 A practice-focused program: daily videos, ready-to-use templates, guided exercises.
🤝 A community of scientists to exchange ideas, help each other, and dare to publish.
👨🔬 Support from Gaël and Renaud, two former researchers who have become experts in science communication.
I want to join the LinkedIn Popularization Challenge!
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